Portfolio & Case Studies

I help authentic, values-driven businesses transform their data into visual stories that honor their unique approach while guiding confident decisions.

How to demonstrate marketing ROI to clients

Transforming Client Trust: The Power of Dashboard Reporting

Marketing dashboard showing recruitment metrics including application tracking, traffic sources, and geographic distribution of candidates. Custom-designed data visualization for recruitment firm performance analysis.

Turning Complex Analytics into Clear Conversion Insights: A Recruitment Dashboard Case Study

B2B lead generation case study showing heat map optimization and Google Ads strategy that generated 173 leads

Anatomy of a B2B Campaign: From Cold Traffic to Hot Pipeline

lead gen creation email pdf ads

Lead Generator Project

  • Copywriting
  • Graphic Design
  • Landing Page Design with Elementor
  • Email Copywriting + MailChimp
  • Digital Advertising

Webinar Landing Page

  • Copywriting
  • Graphic Design
  • Landing Page Design with Elementor

Marketing Newsletter Creator

  • Copywriting
  • Graphic Design
  • Landing Page Design with Elementor
  • Email Copywriting + Beehiiv

Lyndee Pfaffenbach

Marketing Analytics & Strategy Advisor

Demystifying digital marketing data for businesses boldly forging their own path.

I’ve seen the “one-size-fits-all” approach, and it doesn’t work for every business. And if your business intentionally operates outside conventional norms (and you’re proud of it!), you need a strategy as unique as you. You need data insights tailored specifically to YOUR business goals and values. 

Maybe we color outside the lines, take the path less traveled, but that doesn’t mean we can’t make digital marketing work powerfully for us. In fact, your distinctive approach deserves analytics that highlight your strengths rather than forcing you into a standard template.

Check out my free 30-Min Analytics Assessment if you’re ready to build a bolder path forward with data.